We have developed this environmental policy as a constant reminder of our responsibilities to act in order to protect the environment both globally and locally, and to strive for continuous improvements in our performance. Thinking Responsively. Pure & Basic is a manufacturer and retailer of skin and hair care and cosmetic products. Our Mission Statement commits the Company to the pursuit of social and ecological change. We want to do things better than they have been done before, and we want to ensure that our employees, brokers, distributors and suppliers are involved in making that happen. Achieving Excellence. Sound environmental management is both good house-keeping and good sense. We ensure that company policies and procedures are in place to manage our environmental impact. Through regular reviews of our operations, and assessments of the performance of our suppliers and other business partners we are able to set clear targets for improvement and time-scales within which to meet those targets. A Cleaner Environment. Sustainable development is about achieving a fairer and safer world for future generations. At all levels of operation we will try to minimize resource use including raw materials, water and energy, and we will use renewable resources wherever technically and economically feasible. This will apply in particular to our purchasing and new product development which will be supported by systems for supplier and product evaluation. Energy Conservation. Climate change, rapid depletion of non-renewable resources as well as the hazards associated with nuclear energy use, provide urgent reasons to achieve the highest possible energy efficiency in our operations. We will work towards replacing the energy we must use with renewable resources. Managing Waste. We believe that wealthy societies have an urgent and overwhelming moral obligation to avoid waste. As a responsible business we adopt a four-tier approach: first, reduce; next, reuse; then, recycle; and finally, as a last resort we will dispose of waste using the safest and most responsible means available. Controlling Pollution. Pollution is a special form of environmental abuse - it is more than exploitation, it involves degradation and despoliation. Environmental damage is an inevitability of most industry practice, but we are committed to protecting the quality of the land, air and water on which we depend through the implementation of control procedures and regular compliance monitoring. Raising Awareness. Our mission is to forge a new and more sustainable ethic for business. We are committed to continuous education for our employees on environmental issues. We are committed to freedom of information and full and comprehensive public disclosure of our environmental performance.