Pure & Basic is proud of our entire family of natural personal care products - all formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers.

All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. We are dedicated to continuing our tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.

  • High Performance, High Quality Products
  • Natural Biodegradable Ingredients
  • Sulfate Free Surfactants
  • No Animal Testing
  • Packaged in Recyclable Containers
  • No Bactericides
  • No FDC colorants
  • Unique Fragrance containing essential oils
 
 
Pure & Basic Products was created to develop high-quality natural personal care products of usefulness and value. Find out more...
 
Many products on the market today claim to be "natural." But what is natural? Find out more...
 
Pure & Basic Products is committed to maintaining high standards of social and environmental ethics. Find out more...