Pure & Basic is proud of our entire family of natural personal care products - all formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers. If you need further information about us or clarification of any of the information found on our site, please contact us. If you need help finding a specific item or product on this site, try our site map. We also appreciate feedback from our consumers and friends. This is the best way for us to develop high quality products and to provide great service. Please take a minute and let us know how we are doing... and don't forget to spread the word about Pure & Basic.